We fell in love with a problem

Food & beverage logistics is messy, complex, and deeply human. Drivers navigating tight delivery windows. Warehouse teams making last-minute changes at 5 AM. Planners balancing dozens of routes before most people start their day. Receivers who need precision because they're serving lunch at 11 or stocking shelves before the morning rush.

We saw a problem nobody was solving well, and we couldn't let it go. Not as an abstract market opportunity, but as a challenge we wanted to spend our days on. Since 2017, that's exactly what we've done.

What keeps us going is seeing it work on the ground. Real routes getting shorter. Real drivers arriving prepared. Real wholesalers calling to say their delivery precision went from 78% to 94%. We build Zendera together with the clients who use it every day, and there's nothing more motivating than watching a solution you've built together actually change how an operation runs.

We went and lived inside it

Zendera started at the university, not inside a logistics company, not from a software consultancy. From a product development research environment. That starting point matters.

Instead of inheriting decades of assumptions about how logistics software should work, we started with the problem itself. And then we went deep. 2,000+ hours in delivery vehicles, on warehouse floors, in transport offices, and at receiver locations. Sitting beside drivers, dispatchers, terminal workers, and logistics directors, understanding not just what the systems needed to do, but why existing tools kept failing the people who used them.

Eight years later, that's still how we work. The product isn't designed from the outside looking in. It's built from inside the industry.

2,000+

hours spent in delivery vehicles, warehouses, and transport offices, building the product from inside the operations it serves.

The people behind it

Most companies in this space are built by either logistics veterans or technologists. Zendera was built by neither and both.

Kim Iversen

CEO & Founder

Kim holds a master's degree in industrial economy, specialising in product development and logistics. He founded Zendera at the university in 2017, bringing a product development mindset into an industry that had been doing things the same way for decades.

That fresh perspective is deliberate. Instead of building from long industry experience and inherited assumptions, Kim approached food & beverage logistics as a product development challenge: go into the field, understand the real problems, and design solutions from first principles. Eight years later, he's still working on the same problem, because it's deep enough to deserve that commitment.

Marius Skjørberg

COO

Marius has a bachelor's in logistics and has worked inside large logistics operations, including Bring Logistics and Blue Water Shipping. He knows what the problems look like from the inside: the inefficiencies everyone accepts as normal, the workarounds that become permanent, and the performance that stays locked because the tools aren't good enough.

That firsthand experience shapes everything he does at Zendera. Marius saw what was possible inside large operations, and what was being left on the table. Now he works to release that potential for food & beverage wholesalers every day.

A partner, not just a vendor

Zendera isn't built in isolation. It's built in daily conversation with the people who use it.

Our clients don't just run the system. They help shape it. They test new features, challenge our assumptions, and push us to solve problems we hadn't seen yet. Not because we require it or incentivise it, but because they're genuinely invested in making their operations better, and they see Zendera as the way to do it.

This is what "partner, not just a vendor" actually means. It's not a tagline on our website. It's the reason our product understands the difference between a supermarket's hard delivery window and a restaurant's flexibility. It's why the driver app shows alarm codes and access photos at unfamiliar locations. It's why cargo carrier tracking works the way drivers and terminal workers actually handle pallets and trolleys, not the way a software designer imagined they would.

We follow every client closely, proactively reviewing performance, identifying improvements, and making sure they get the most from the system. When we spot an opportunity, we bring it up. We don't wait to be asked. And when they spot something we could do better, we listen.

0% customer churn

When your clients' fingerprints are on the product, they don't leave. They have no reason to.

Grounded in research

Zendera's optimisation is built on more than engineering. It's grounded in academic research. Over the past years we've published research papers, collaborated on master's thesis projects, and worked alongside PhD researchers to push the boundaries of what route optimisation can achieve in complex food & beverage delivery networks. This work keeps our algorithms sharp and our thinking honest.

University of Molde

Published research, logistics optimisation

NTNU

Master's thesis collaborations

University of Bergen

Active PhD research

Backed by

Zendera has received project funding from Innovation Norway and the Norwegian Research Council.

Want to meet the team?

We'd love to hear about your operations and show you how Zendera works. No pitch deck, no pressure, just a conversation with the people who build the product.

Or reach out directly: kim@zendera.no