Zendera

Garri · Iceland · 12 vehicles

They didn't take our word for it. They asked our customers.

A family-owned Icelandic foodservice wholesaler chose Zendera after evaluating multiple systems and visiting other Zendera customers in person.

Garri delivery operation across Iceland

About the company

Garri is a family-owned Icelandic foodservice wholesaler founded in 1973, supplying restaurants, hotels, public institutions, and industrial kitchens across Iceland from a modern facility in Reykjavík.

They deliver food, packaging, and hygiene products to thousands of professional customers across one of Europe's most operationally distinctive geographies — a small population spread across a country with no railways, where weather and terrain make every delivery route its own logistics puzzle.

Country
Iceland
Founded
1973
Headquarters
Reykjavík
Customers
~3,300
Fleet
12 vehicles

The Challenge

Garri was looking for a transportation management system that would last — not just be the right answer for the next quarter. Fifty-plus years of customer relationships behind them, family-owned, thinking in decades rather than financial years, they wanted a supplier that would think the same way.

They didn't rush the decision. Garri evaluated several systems over an extended period and did what sophisticated buyers do — visited other Zendera customers in person and asked the kinds of questions you can only ask peer to peer. Their criteria weren't only feature lists. They were asking: who will pick up the phone when something goes wrong at 7am on a Saturday? Who will still be there in five years, helping us improve? Who has actually spent time inside operations like ours — not just inside conference rooms? And the question that mattered most: do the people who've already chosen this vendor say what the vendor says about itself?

The Solution

What Garri found in Zendera was three things that mattered more than any feature comparison: two thousand-plus hours of fieldwork in delivery vehicles and on warehouse floors, signalling a product built from inside operational reality; 24/7 support, non-negotiable for a country-wide operation that delivers every day; and continuous follow-up — proactive check-ins, performance reviews, improvement conversations, not a helpdesk waiting for tickets.

Garri's selection criteria mapped directly onto how we'd built the company — and that's what existing Zendera customers confirmed when Garri's team visited them. Their decision wasn't based on our pitch. It was based on what was already real.

The Results

  • Partnership

    Selection criteria

    Long-term thinking won over feature checklists

  • 2,000+ hours

    Fieldwork

    Signal that the product was built from inside operations, not in a conference room

  • 24/7

    Support

    Non-negotiable for an operation that delivers across an entire country every day

  • Peer customers

    Verification

    Garri visited other Zendera customers in person before deciding

“24/7 support is an operational must-have for us. The customers we visited before deciding said Zendera delivers — and they were right.”

Karl Lilliendahl, Head of Logistics at Garri Karl Lilliendahl · Head of Logistics, Garri

Partnership in practice

What’s followed is a working partnership, not a vendor relationship. The 24/7 support has been used and tested. The follow-up has been continuous. When operational questions come up — about routing, about the system, about how to get more value from a feature — we’re a phone call away, not a ticket queue.

For a family business that’s been operating for fifty years, that’s the kind of relationship that earns its place in the long-term cost structure.

Book a reference meeting

See Zendera in action at a real food & beverage operation. We'll arrange an on-site reference meeting where you can ask their team how it handles daily routes and temperature zones. No pressure, no pitch decks. Just an honest look at how it works.

Prefer to just say hi? kim@zendera.no