The Challenge
Vectura was running into a familiar pattern in beverage logistics: overtime piling up unevenly across drivers, external hires used as a constant fallback to cover demand peaks (especially the Christmas trade with HoReCa), and dispatchers spending two hours a day on manual route planning. The cost showed up in payroll, in third-party invoices, and in something harder to quantify — driver workload imbalance and the HSE risks that came with it.